I went to the ITB in Berlin, so am I a professional travel blogger?

At Travel Massive - 2015.
At Travel Massive – 2015.

Last week, I told you that I would be revealing where I’ll be travelling to in the next few months. I can’t tell you exactly when for security reasons, but you’ll be the first to know next week LOL!

But first:


Learning stuff at the ITB Berlin.
Learning stuff at the ITB Berlin.

The ITB Berlin is the world’s leading travel industry think tank in which the convention trade fair establishes itself as the industry’s main knowledge platform.

As the leading Travel Trade Show, ITB Berlin is the foremost business platform for global tourism business. This year, we had participants from:

  • 5 Continents.
  • 180 Countries.
  • 600 Qualified Top Buyers.
  • 10,000 Exhibitors.
  •  20,000 Convention Visitors.
  •  50,000 Private Visitors.
  • 110,000 Trade Visitors.
  • Bloggers from all over the world.
  • 160,000 Square meters.
  • Over 5 days within 4th March – 8th March, 2015.
  • Bringing in a €6 billion turnover to Germany.
Mongolia at the ITB Berlin.
Mongolia at the ITB Berlin.

The ITB Berlin is a big deal and the partner country for 2015 was Mongolia with the motto: Nomadic by Nature.


This is the first time that I have participated as an accredited blogger and with travel blogs becoming popular, interest in them has begun to grow within the tourism industry. I mean, last year was the first time that I had even heard of Twitter! As such, ITB Berlin went all out and organised a platform in which international contacts could meet up with bloggers, and bloggers could network with each other and industry, via discussions and presentations.

In 2014, I did not go to the ITB as an accredited blogger as by then, my blog was roughly only four (4) months old and I gate-crashed networking events! However, the ITB ladies were amazing and sent me a VIP ticket to encourage and motivate me.

Myself with the photographers. Courtesy of Pascale Scerbo Sarro
Myself with the photographers.
Courtesy of Pascale Scerbo Sarro

I’ve improved a lot since then. In fact, I’d even go as far as saying that I’m a professional blogger.

Wooooooh there missy!

This topic is a controversial one and begets no real solution.

Last year, I met one of the biggest bloggers in the German market, I approached this person for advice and was dismissed because according to them “I was only a hobby blogger!”

Exxxxxxxxxcuse me!

I have to confess that I was upset and annoyed but most importantly, I refuse to take that comment lying down.

Celebrating diversity at the British Embassy.
Celebrating diversity at the British Embassy.


According to the Professional Travel Bloggers Association, The association consists of travel bloggers from various career paths who come together for the purpose of furthering the profession of travel blogging, aim to legitimize travel blogging as a business, and facilitate business relationships within the industry, with emphasis on the following goals:

  • Accuracy.
  • Accountability.
  • To not plagiarise or knowingly accept plagiarism.
  • Being polite, upholding the freedom of speech and refraining from personal attacks and hate speech.
  • Being professional in the way the blogger works. Upholding all applicable laws, regulations, and rules concerning the prevention of unfair, deceptive or misleading advertising and marketing practices. Disclosing financially benefits or discounts and not abusing the position as travel bloggers.
  • Not pressuring travel companies into working with bloggers, or discounting services.


A minimum of nine months blogging and more than 3,000 page views in the last thirty days, and an annual fee of $75.

On the red carpet at the Internationale Filmfestspiele, Berlin or at the International Film Festival, Berlin.
On the red carpet at the Internationale Filmfestspiele, Berlin or at the International Film Festival, Berlin.

According to MIke Snowden. A professional travel blogger is:

According to TBEX (the Travel Blog Exchange), you are not a blogger unless you are:

  • A talented story-teller (regardless of whether your stories are told via print, audio, or video).
  • Constantly trying to improve your craft and provide value to your sponsors and readers.
  • Have entered an agreement with a client or a sponsor, and that agreement includes the expectation that you will act like a professional for the duration of that relationship.
  • A professional blogger who looks for mentors and teachers from whom they can learn.
  • A blogger who networks with their peers, copy their successes, and tries to avoid the mistake of others.
Me. Myself & I. Summer In Berlin.
Me. Myself & I.
Summer In Berlin.

According to Matt Kepnes, otherwise known as Nomadic Matt, the tips he gave on the real business of travel blogging were simple:

  • Be an expert.
  • Find your niche.
  • Don’t dismiss traditional writers. Learn from them, as they are people who really know how to write, and write well.

According to Dave & Deb from The Planet D:

  • Put in long hours.
  • Love what you do.
  • Do research on respective destinations.
  • Take countless photographs.
Asian girls having lunch together.
Asian girls having lunch together.

According to Kate McCulley otherwise known as Adventurous Kate, her professional advice can be read on her piece –  The reality of being a professional travel blogger and includes:

  • Travel blogging requires a tremendous amount of work.
  • It also requires a hell of a lot of investment in time and effort, before any benefits can be seen.

According to Liz Carlson otherwise known as the Young Adventuress in her piece  – So you want to be a travel blogger, do you? Professional travel blogging is all about:

  • Having a passion.
  • Having a purpose.
  • Becoming an authority.
  • Not giving up.
  • Setting goals and building your audience.
  • Owning social media.
  • Knowing your own value.
  • Being ethical.
  • Producing good content.
  • Joining other professional bloggers associations and groups, in order to get mentoring, advice, and support.
Fresh fish that we caught. Bones and all, although they chopped off the head on the boat!
Fresh fish that we caught. Bones and all, although they chopped off the head on the boat!

As much as travel blogging has become the new brain child, not everyone is convinced or think it’s worth a second of your time, and so I enclose a piece from Theodora Sutcliffe also known as the Escape Artistes. She wrote a scathing piece on Why I’ll never be a Professional Travel Blogger.

So back to my original question, am I a professional blogger?

Well, let’s see.

I am professional in the way I work and when I meet clients and travel industry. I also qualify to be a member of the Professional Travel Bloggers association. I make presentations and talk about everything. I write stories and constantly strive to improve my craft by going to seminars, lectures and workshops, and learning from my blogging peers.

If only you could read my thoughts. Oh, you can!
If only you could read my thoughts. Oh, you can!

I love my traditional job of being a corporate teacher and trainer. I love imparting knowledge and leading and advising entrepreneurs. I also get a hefty salary and a respectable position for doing so.

That’s not going to change anytime soon.

I went to 10 countries in 2014, if that’s not working as a professional travel blogger, I don’t know what is.

My niche is Europe and believe you me, I put in more hours than I can ever recommend. I have a corporate job, a husband, a child, a Masters dissertation to write and yet, I still spend 38 hours a week working on my blog in some form. 38 hours! I refuse to let anyone say that blogging for me is a hobby.

It isn’t.

I have a passion for what I do, and as I told you earlier in the year, not a single dollar has been exchanged but I perform, as if it has. I have a purpose: lifestyle expat travel blogging, and I enjoy and love what I do.

I am a professional travel blogger.

In Vietnam.
In Vietnam.

This article is not sponsored and all opinions are my very own!

I have so much to share with you.

Next week, I’ll be giving you more details about the International Travel Trade Fair – ITB, what I did there and whom I met, as well as the next travel destination!

As usual, you can also follow me via daily tweets and pictures on Twitter & FB!

If you’re not in Berlin in March, you’ve made a mistake!

March is going to be excellent.

Watch this space!

In Kurdistan at the ITB 2015.
In Kurdistan at the ITB 2015.

What do you think? Are you a professional travel blogger. Do you want to be a professional travel blogger, or do you think travel blogging is over-hyped?

See you in Berlin.

If you like this post or if you have any questions send me a tweet, talk to me on Facebook, find me on Linkedin, make a comment below, or send me an Email: victoria@thebritishberliner.com

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