A first time beginners’ guide to the ITB Berlin: 10 tips to help you prepare. Bam!

A first time beginners’ guide to the ITB Berlin: 10 tips to help you prepare. Bam!

OMG!

I’m enormously excited!

And why?

The ITB travel trade fair is going to be in town.

Yeeeeeeeees!

In Kurdistan at the ITB 2015.

Gosh!

Just last week, I told you about the glamour of the Berlin International Film Festival, otherwise known as the Berlinale?

Now this!

Before I became the awesome travel blogger that I am today, I used to attend the ITB as an ordinary member of the public.

It was one of the highlights of my year!

And let me tell you, it still is!

I mean, thousands of international travel organisations and travel destinations are going to be in the city, looking to present the best parts of their country, or industry.

And yours truly will be among them.

Book your hotel here!

Accor Hotels – #myjourneybegins. It most certainly does!

Last year, was one of the most successful ITB travel trade conferences that I have ever attended!

In fact, I had so many appointments which had me going from floor to floor, that even though I used the press shuttle bus, my feet swelled up ‘cos I was wearing ankle boots, and I tend to walk like a man!

My Blogger Speed Dating appointment sheet was filled to the brim with Destinations & Marketing people wanting to meet me face-to-face, and I was invited to so many After-Hours parties, it became quite over-whelming…

Not only that, but a book author reached out to me and asked for one of my old Scotland photographs to be added to their book for a film tour, so perhaps the next time you go to the Scottish Highlands, you could be looking at one of my photographs!

Don’t risk collapse at the ITB Berlin. Fill your belly!

But most endearing of all, as I was browsing through the Poland section, looking for destination information, one of the girls started staring.

I gave her my business card to give to her boss, and she just started screaming!

Jesus in Warsaw.

She recognised my name and was thrilled and excited to finally meet and see the writer of THAT post! She told her neighbours and they all began rushing to take photographs & giggling!

I mean, that post now has over one hundred and twenty-three thousand (123,000) views!

Apparently. In Poland, I’m a bit of a notorious star!

And the title of said piece: Going to Poland: 10 reasons not to go!

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The secret of eating & drinking in Warsaw – How to make pierorgi and eat it!

This year, I’m once again, all ready and organised.

Now that I’m a professional blogger don’t you know, I get to have internal access to all that the travel industry has to offer.

If you’re reading about the ITB for the first time, here’s what I previously wrote:

But it doesn’t hurt to reiterate the facts:

WHAT IS THE ITB?

ITB Berlin Convention 2018
ITB Berlin Convention 2018

The ITB Berlin stands for the Internationale Tourismus-Börse or in English, the international tourism trade fair.

The ITB represents B2B, hotels, tourists boards, tour operators and providers, airlines, transport operators, responsible travel organisers, information technology experts, social media bloggers, and anybody else interested in travel and tourism.

It’s also the world’s leading travel industry think tank, in which the convention trade fair establishes itself as the industry’s main knowledge platform, with top-notch presentations on global trends, travel innovations and path-breaking events for the entire tourism industry!

Phew!

WHAT’S IT ALL ABOUT THEN?

Happy bloggers at ITB Berlin – ©Natalie Deduck – Loveandroad.com

Well, the ITB Berlin is the foremost business platform for the global tourism business. We’re talking:

  • 5 continents
  • 180 Countries
  • 200 trendsetting events
  • 400 speakers
  • 1,000 Qualified Top Buyers
  • 10,000 Exhibitors
  • 28,000 Convention Visitors and Participants attending lectures, discussions, and workshops
  • 60,000 Private Visitors
  • 109,000 Trade Visitors
  • 160,000 Square meters
  • Bloggers from 25 countries all over the world
  • Over 5 days within 7th March – 11th March, 2018
  • Bringing in a €7 billion turnover to Germany!

Book your hotel here!

A zebra in Zambia

Omigosh!

If you’re at the ITB, you’re in good company.

The ITB Berlin is a huge deal. The convention & culture partner country for 2018 is Zambia with the motto: – Let’s explore.
Official Partner Region ITB 2018 Mecklenburg-Vorpommern – © 2018 Messe Berlin

And the official Partner Region for ITB 2018 is Mecklenburg-Vorpommern – Best of Northern Germany.

Exciting!

ITB BERLIN IS 52 YEARS OLD!

The beautiful French Quarter - Gendarmenmarkt - in Berlin
The beautiful French Quarter – Gendarmenmarkt – in Berlin

The name ITB Berlin stands for a unique success story and things that are made in Berlin.

What began in 1966, as a small overseas import trade show, has developed into a true global success.

What originally, was only an event of five (5) participating countries and regions, has grown to over 180 with an exhibition space expanding from 580 m² to 160,000 m² today!

In more than five (5) decades, so many societal and political changes have taken place. As far as the tourism industry is concerned, Germany has developed into one of the world’s most important economic factors!

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So is it worth going to ITB Berlin? Yes! It most certainly is!

Today, the ITB Berlin is the leading trade show of the travel industry and, at the same time, the biggest travel show for the German public!

However, it’s a huge venue and there have been incidents of people wandering around and not actually getting to where they wanted to go!

Not naming names or anything, so here’s a few tips on how to navigate your way around!

WHEN CAN YOU VISIT?

Visitors are welcome at the ITB Berlin!
Visitors are welcome at the ITB Berlin!

OPENING HOURS.

Trade visitors: 7th – 11th March, 2018. 09:30 – 18:00
The general public: 10th – 11th March, 2018. 10:00 – 18:00
Journalists and bloggers: 6th – 11th March, 2018. 08:00 – 18:00

ADMISSION.

ITB BERLIN – The world in one place!
ITB BERLIN – The world in one place!

You can buy tickets at the Exhibition Grounds – or save time and money and buy them in advance at the Online Ticket Shop. Entrance for Trade Visitors / Press to the ITB Berlin Convention is included in the price of your trade fair ticket.

Trade Fair Visitors:

  • One Day Ticket: Online in advance – €42.00. On the day – €62.00
  • A Five Day Permanent Trade Visitor Pass Ticket: Online in advance – €60.00. On the day – €90.00
  • Accredited press / bloggers: Free of charge, in advance. If not accredited, as above
I would just like to thank some very important people – YOU!

The General Public.

  • One Day ticket: Online in advance – €12.00. On the day – €15.00
  • Reduced priced tickets – students / retired /unemployed etc. On the day – €8.00
  • Last Minute tickets (only valid on March 12th, from 14:00) – On the day – €8.00
  • All children under the age of fourteen (14) if accompanied by an adult, are totally free of charge!

p.s. You should also be able to buy a €12.00 ticket from any BVG/SBahn ticket machine. And if you live in Berlin, watch out for the free voucher that sometimes comes, via free delivery of the weekend edition of the Berliner Morgenpost newspaper!

Book your hotel here!

HOW DO I GET TO THE ITB?

Use the ITB shuttle service to get around. It's free!
Use the ITB shuttle service to get around. It’s free!

If you’re a trade visitor or a member of the press, then there is a free ITB shuttle service that will take you from the airport, from selected hotels and from various stops around the city to the ITB Exhibition Ground. If you’re using the city shuttle line service, please note that the stops are not marked as ITB Berlin stops, but are selected buses at the regular bus stops of the Berlin Public Transport System, otherwise known as the BVG!

Using Berlin's public transport is perfectly safe & very cheap!
Using Berlin’s public transport is perfectly safe & very cheap!

You can find bus stops at:

Line A

  • Bus-Stop 1: Unter den Linden / Friedrichstraße
  • Bus-Stop 2: Train Station Potsdamer Platz (on Leipziger Platz)

Line B

  • Bus-Stop 1: Underground Station U Wittenbergplatz
  • Bus-Stop 2: Underground Station U Kurfürstendamm (Kranzlereck)
  • Bus-Stop 3: Olivaer Platz (Kurfürstendamm 61)
  • Bus-Stop 4: Underground Station U Adenauerplatz
  • Bus-Stop 5: Sbahn Train Station S Halensee

HOW TO NAVIGATE YOUR WAY AROUND THE ITB VENUE.

Navigate your way around the ITB Berlin - ©2017 Messe Berlin
Navigate your way around the ITB Berlin – ©2017 Messe Berlin

There are seven (7) entrances, but to give you a better insight you can download a map of the exhibition ground:

  • Entrance South (Jafféstrasse): Halls 1 – 6 Marshall Haus
  • CityCube Berlin: Halls 7a – 7c
  • Entrance Hall 9 (Messedamm): Halls 8 – 10
  • Entrance East (Hall 14.1, opposite the ICC Berlin): Halls 12 – 17
  • Entrance North (Hall 19, Hammarskjöldplatz) am Funkturm: Halls 18 – 24 – Palais
  • Entrance Hall 26: Halls 25 – 26

The ITB venue is pretty huge so within the exhibition ground itself, you can use the free ITB fairground shuttles that will transport you from Hall to Hall!

Take the Ring Train S41 or S42 to the ITB Berlin!
Take the Ring Train S41 or S42 to the ITB Berlin!

If you’re not using any of the above, or you’re a member of the general public, then you need to get yourself to the following public transport stations. Don’t forget to get a ticket!

There’s no need to panic though, as the city of Berlin provides an extensive public transport network, but make sure you read this post as to how to buy a daily ticket, as Berlin doesn’t have any barriers, and you don’t want to get caught out without a ticket now, do you?

The stations that you need to get to are:

  • Messe Süd – Sbahn Train S5
  • Messe Nord /ICC  – Ring Train S41 or S42
  • Kaiserdamm – Underground Station U2
  • Westkreuz  – Sbahn Train S75, S7, S5, Ring Train S41 or S42. You ought to change to Messe Süd (one stop), or go for a little stroll instead, but it’s a bit of a walk!

Book your hotel here

A FIRST TIME BEGINNERS’ GUIDE TO THE ITB BERLIN: 10 TIPS TO HELP YOU PREPARE. BAM!

A first time beginners guide to the ITB Berlin: 10 tips to help you prepare. Bam!
  1.  BOOK: Are you flying, taking the train, hustling in the coach-bus or car-sharing? If so, book your Berlin hotel here!
  2.  FOCUS: Define what you want to accomplish and whom you want to contact
  3.  PLAN: Set up meetings and appointments
  4.  DO RESEARCH: Get information about the industry’s latest trends and use the Virtual Market Place® catalogue to find out who’s there!
  5.  LEARN: Go to presentations, workshops, conferences and talks. I learnt all about Twitter for the first time at ITB and then the next day, I went live and never looked back!
  6.  SAVE: Buy your Visitor Ticket in advance at the Online Ticket Shop
  7.  NAVIGATE: Use the Map of the Exhibition Grounds for your personal orientation
  8.  DOWNLOAD: The  ITB App with maps, lists, and services for free. Available for iOS and Android systems too
  9.  NETWORK: The ITB Berlin offers networking events of a special kind – ITB Blogger Speed Dating and the ITB Speed Networking event. However, it doesn’t matter if you’ve not made an appointment previously, although it helps if you do. Nevertheless, you’re at the largest travel trade fair in the world, so go and explore!
  10.  ENJOY: You’re in one of the finest cities in the world. Have fun!

DON’T FORGET!

Hair & Make Up – Check! Exude confidence – Check!
©Victoria Ade-Genschow – The British Berliner
  • Business Cards – Check!
  • Business Card Folder or File, so that you don’t lose the ones that you’ve collected – Check!
  • Map – Check!
  • ITB Berlin App Guide – Check!
  • Mobile or Cell Phone, plus charger – Check!
  • Bottle of Water – Check!
  • Smart clothing – Check!
  • Exude confidence – Check!
  • Smile – Check!

See you at the ITB!

Book your hotel here!

A FIRST TIME BEGINNERS’ GUIDE TO THE ITB BERLIN: 10 TIPS TO HELP YOU PREPARE. BAM!

Keep Calm and go to ITB Berlin! ©2017 Messe Berlin

This article isn’t sponsored, and the remarkable time that I’m sure to have at the ITB Berlin, is my very own!

I’ll be continuing my last visit to the UK and telling you all about my visit to Belgium later in the season!I’ll be at the ITB Berlin or the Internationale Tourismus-Börse Berlin – the world’s leading travel trade show, taking place between 7th – 11th March, 2018. You can buy tickets here.

Everyone who is anyone in the travel industry, will be here. Come and join us!

In April, I’ll be on the road again to my 65th country and a new destination.

Can you guess which one it’ll be?

I’ll be there. Will you?If you’re not in Berlin in March, I can’t even!See you next week!

A first time beginners’ guide to the ITB Berlin: 10 tips to help you prepare. Bam!

Watch this space!

Note! I never travel without insurance as you never know what might happen.

I learnt my lesson in Spain. And obviously, in countries like Qatar, where technically the risk is higher, I can’t imagine going that far beyondWITHOUT INSURANCE. No siree! You can get yours here, at World Nomads!

Please note that there are now affiliate links (for the very first time) connected to this post. Please consider using the links, because every time some sort of accommodation or travel insurance is booked via my links, I get a little percentage, but at no extra cost to yourself!

A win-win for all!

Thanks a million!

A first time beginners’ guide to the ITB Berlin: 10 tips to help you prepare. Bam!

Have you ever been to the ITB Berlin? Would you consider going to a travel trade fair? Were the tips useful? Let me know below!

See you in Berlin.

If you have any questions send me a tweet, talk to me on Facebook, find me on Linkedin, make a comment below, look for me on Google+ or send me an Email: victoria@thebritishberliner.com

If you like this post, please Share it! Tweet it! Or like it!

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A Beginners’ Guide to the Berlinale / The Berlin International Film Festival 2018. Or any other Film Festival!!

Ed Sheeran at the Berlinale – Songwriter
© Internationale Filmfestspiele Berlin

OMG!

It’s a little late, but since you’ve all been using my previous posts to get started, I don’t feel in the least bit guilty, ‘cos I’ve been on the go!

Go!

Go!!

I’ve told you before and I’ll probably tell you a million times over, living in Berlin is awfully fabulous!

I mean, there’s just so much to do!

I haven’t been back to Manchester for quite some time!

Only a few weeks ago I was telling you all about how I could afford to travel all over Europe, and using the train no less, as well as rambling through the English countryside, floating through Berlin Fashion Week, rushing through Bruges in Belgium, gaining Dual Citizenship ‘cos I’m a real British-German now, preparing for India, and exploring Hamburg on a press trip!

And just the other week, the Sputnik Kino put out all the stops to bring us the British Shorts Film Festival too!

Book your hotel here!

Robert Pattinson at the Berlinale – Damsel – What a sexy gorgeous bloke!
© Gerhard Kassner / Berlinale

And now, ladies and gents, the red carpet has been rolled out yet again, and Berlin has been hobnobbing with the best of the best. I mean, if it’s good enough for Bill Murray, Helen Mirren and Robert Pattinson. It’s surely good enough for you!

And why forsooth?

Because?

Because the 68th Berlin International Film Festival, otherwise known as the Berlinale, is in town!

Now for those of you interested in getting a piece of the action it’s quite easy.

Book your hotel here!

WHAT IS THE BERLIN INTERNATIONAL FILM FESTIVAL / BERLINALE?

My press pass & bag at the Berlinale
©Victoria Ade-Genschow – The British Berliner – Berlin – Feb 2018

Well, the Berlinale is simply, the world’s largest public film festival which provides an audience of interested film-goers, a city full of excitement, a diverse cultural scene, fascinating new films, up and coming artists, and an opportunity to see, talk to, and take close-up pictures, of international stars in the movie world!

The public programme of the Berlinale shows about 400 films per year, mostly international or European premieres of every genre, length and format! Formats such as epic international cinema (Competition), independent art house (Panorama), films for a younger audience (Generation), new discoveries and promising talent from the German film scene (Perspektive Deutsches Kino), avant-garde, experimental cinematography (Forum / Forum Expanded), “exotic” cinema from the Weimar Republic / post World War I historical black and white documentary filming (Retrospective), film classics / rediscovered films (Berlinale Classics), cult films curated by the Deutsche Kinemathek – Museum für Film und Fernsehen (Homage), films about food (Culinary Cinema), art house cinemas within Berlin (Berlinale Goes Kiez), cinematic story-telling of Indigenous people around the world (NATIVe – A Journey into Indigenous Cinema), new and extraordinary productions via the honouring of influential cinema personalities, and short pieces (Berlinale Shorts).

The Berlin International Film Festival is a source of inspiration in the global film community, encouraging the influx of film programmes, workshops, panel discussions, joint projects, and other creative outlets and networking possibilities via the European Film Market (EFM), the Berlinale Co-Production Market, the Berlinale Talents which introduces high-profile professionals to 250 promising young international film makers, the World Cinema Fund (WCF) which provides financial support to film projects in countries with weak film infrastructure, and the Berlinale Residency programme which offers international directors, financial support and funding to live in Berlin for a few months, and to start their next film project.

Yeah baby!

Book your hotel here!

Victoria & Wes Anderson. And a lady who accidentally photo-bombed us! –
©Victoria Ade-Genschow – The British Berliner – Berlin – Feb 2018

And with more than:

  • 334,000 sold tickets
  • 21,000 professional visitors
  • 127 countries
  • 3,700 journalists
  • Art
  • Glamour
  • Parties
  • Networking
  • The Business of Film-Making

 

I’m actually in the video above. This was the first “star” Press Conference at the Berlinale, and I’m standing right behind the journalist who asked Bryan Cranston that super interesting question!

You simply can’t go wrong!

That’s right.

From the 15th of February to the 25th February, 2018, Berlin will be packed solid, with members of the film industry.

My heart swells and is almost fit to bursting, when I know that Berlin is competing with the likes of other film festivals, in Cannes, and Sundance.

Alright, not in the same category, but still.

In my opinion, a festival to be proud of!

With more than four hundred (400) films, fifteen (15) categories sections, and more than half a million cinema visits, the Berlinale is not only an independent film festival with a difference, but also a film festival that ordinary people can actually visit.

Book your hotel here!

Ordinary punters at the Berlinale. You know. People like YOU!
© Peter Kreibich – Berlinale Goes Kiez

Yes, that means YOU!

A world international festival can sometimes be daunting, so I’m going to try and make it as easy as possible, so that you too can participate. If you want to!

Read my beginners’ guide and find out how!

A BEGINNERS’ GUIDE TO THE BERLINALE / THE BERLIN INTERNATIONAL FILM FESTIVAL 2018! OR ANY OTHER FILM FESTIVAL!!

Punters waiting to see Bill Murray & other stars, so be prepared & wrap up warmly!
© Internationale Filmfestspiele Berlin
  • BE PREPARED: The Berlinale always takes place in February so get yourself on the mailing list of the Berlinale, so that you know when the official Berlinale programme is published.
  • USE THE INTERNET: There is a Berlinale homepage in both English and German. On the homepage is a Programme Section which also has a most valuable item called the programme planner. Use this item to search for films so that you have an idea of what you might want to see BEFORE the film festival begins.
Search for a programme at the Berlinale
©Victoria Ade-Genschow – The British Berliner – Berlin – Feb 2018
  • GET THE PROGRAMME: If you’re not entirely sure what each film is about, you can either download the pdf format or if you’re in Berlin (and why wouldn’t you be!), you can pretty much find the programme brochures / publications in every cinema forum in the city. It’s free of charge. Just help yourself!
  • USE TECHNOLOGY: Not only can you use the programme planner for your personal searches but you can also get into the 21st century and, for the first time ever, download the Apps (for Android and iOS) which links into the programme planner so that you can mark your favourite film or event at home, or on the move, and still remain up-to-date across multiple devices. The app also provides Berlinale information about Press Conferences and Photo Calls, festival venues, festival events and an overview of festival video broadcasts, the Opening and Closing Gala, as well as all the fun on the Red Carpet!

Relax & check my social media feed about the Berlinale, on Twitter & Facebook!

  • USE SOCIAL MEDIA: The Berlinale is on Facebook, Twitter, LinkedIn, Instagram and YouTube – #Berlinale. You can also follow my Twitter titbits and little quips here! Not only that, but around the Potsdamer Platz Arcade, WiFi is available for 2 hours per day per person, and there are other WiFi hotspots scattered around in various venues. For free!
  • MAKE A LIST: Once you have a rough idea of what you want to see, go ahead and make a list. Don’t forget to put the date, the name of the film in it’s original language and in English, the venue, and the time. Then make a second list with different films. Just in case.
  • And a third one too!
Look at the packed crowd for the World Premiere of The Bookshop, at Friedrichstadt-Palast. Aim to arrive early!
©Victoria Ade-Genschow – The British Berliner – Berlin – Feb 2018
  • CHECK THE FILM TIME: People get really excited when punters finally get the film of their dream and then discover soon after, that they can’t actually watch it, ‘cos they’re still at a previous showing! Just because the film states a starting time of 20:00 doesn’t actually mean that it’s going to start at 20:00! Films start late, discussions over lap. Deal with it!

I find that putting films three (3) hours apart generally leaves more than enough room to manoeuvre. So, if for example, a film starts at 09:30, the next film I book is at 12:30 and not anything less! Most films tend to last between 80 and 100 minutes but you want to give yourself time for overlaps, and also for getting from A to B. Berlin’s public transport system is fantastic but you still have to wade your way through the crowds to get out of the venue itself, and then go downstairs to your next train station, not to talk of wading yourself through more crowds, at the next film venue!

  • LEAVE EARLY: Doors generally open 10 – 15 minutes before the film starts, so make sure you’re in the queue at least 20 minutes before the movie begins. If it’s a popular film, give yourself 30 minutes, as there is no allocated seating. First come, first served n’ all that!

No seat is a dud in my opinion, but if you have preferred seating, or want to get comfy with the new plush seats available in some cinema venues, then get there early.

Get your Berlinale film tickets in person!
©Victoria Ade-Genschow – The British Berliner – Berlin – Feb 2018

This means that you’re going to have to gird your loins, get all your mates together and be smart and efficient. Each individual can only buy 2 tickets per film, except for Generation (children / youth films) which you can buy 4 tickets at a time, and Culinary Cinema film screenings at 19:30, and you can buy as many as you like!

You can of course, cross your fingers and buy on the day if tickets are available at the box office of the cinemas themselves. Ticket counters open daily from 10:00 to 20:00, with people forming a queue from as early as 08:00!

Oh, and don’t forget.

For Same-Day tickets, only hard cash is accepted!

If you don't feel up to being with the rabble, not a problem, use your fingers and go online to buy tickets at the Berlinale instead!
If you don’t feel up to being with the rabble, not a problem, use your fingers and go online to buy tickets at the Berlinale instead!
  • BUYING TICKETS ONLINE: If you don’t feel up to being with the hoi polloi, not a problem, use your fingers and go online instead! On the programme page is an online ticket icon. If you click on it, you’ll be directed to the online ticket shop but be warned, the other buyers are keen film-goers and pros. at this game. You’ll need firm fingers to keep clicking and refreshing, in order to get those tickets. Or better still, allocate yourself an army of friends to help you.

You know how concert tickets sell out in 10 minutes? Yep! They use the same method. Friends! Mates! Neighbours! Everyone you know!

Grab a few friends to help you buy your Berlinale ticket!
Grab a few friends to help you buy your Berlinale ticket!

If you click on the Online Tickets icon, you will automatically be forwarded to the website of the Berlinale ticketing partner – Eventim. You’ll have to create an Eventim account with an extra processing fee of €2.00 per ticket. You can also use a major credit card and the tickets will be delivered to you either by Email, on your mobile phone, or you can simply pick the tickets up at the Online Ticket Pick-up Counter in the Potsdamer Platz Arcade shopping centre, by showing your printed confirmation and some sort of ID card.

There’s also an exclusive ticket counter, only for punters with MasterCard!

Book your hotel here!

Berlinale ticket prices are very reasonable! –
©Victoria Ade-Genschow – The British Berliner – Berlin – Feb 2018
  • TICKET PRICES: Berlinale tickets are generally between €4.00 – €20.00! A 50% discount is available for selected last-minute tickets and of course, if you’re a student, of school age, on welfare, etc, then a 50% discount on tickets are available too.

If you register by telephone for Generation tickets, groups of at least 5 people or more, can buy their tickets at a cost of just €2.50 each!

Roll up! Roll up! Queue up & come & get your ticket!
© Peter Kreibich – Berlinale Goes Kiez
  • NO TICKET: If you still haven’t got the ticket you want, then go ahead and get any other film ticket instead!

The whole point of a film festival are the intriguing films that are made available. Every film has passed muster, and outside of your own personal preference, none of the films are duds.

Go on live a little!

If you’re still unsure, then go to the venue of your choice and either hold out a sign that you’re looking for an extra ticket, or look for individuals who might want to sell theirs. Don’t deal with touts though. If the individual looks nice enough and has 1 or 2 tickets rather than 20, and is willing to sell it at market price, or even cheaper, then go for it!

  • WATCH YOUR THROAT: After watching quite a few films, the throat does tend to take a bit of a beating as the rooms can get a bit dry, so arm yourself with water and cough drops. Take a scarf too, in case the air-con is at full blast!
A film industry and press-only conference – Isle of Dogs – Berlinale!
©Victoria Ade-Genschow – The British Berliner – Berlin – Feb 2018
A film industry and press-only conference – Isle of Dogs – Berlinale!
©Victoria Ade-Genschow – The British Berliner – Berlin – Feb 2018
  • PRESS: If you’re a press person, you should have been through the accreditation process and have your badge and Berlinale gift bag!

This year, a dedicated Press Screening Guide was made available. And it has been a godsend!

The press brochure / guide has information about press screenings, and other events that are available to accredited journalists and media representatives.

And I used the Press Screening Guide to the full!

Nevertheless, even press people have to organise themselves, as film tickets are only made available one (1) day prior, and so I found myself checking into the Grand Hyatt Berlin on a daily basis!

At 08:00 in the morning. Eeek!

Book your Berlin hotel here!

After a hard day at the Berlinale, surely I deserve a glass of champagne! –
©Victoria Ade-Genschow – The British Berliner – Berlin – Feb 2018

On the other hand, free water, free coffee (Ouch!) free WiFi, a press room, comfy seats, and a quick means of getting all the press stuff and press tickets that you need, are provided.

Everyone has been so helpful and kind and because I’m now a pro. I also managed to get 99% of the film tickets that I wanted. However, on the very last film festival day, I ended up buying another ticket at the cinema box office, as press tickets were in limited supply, and I really wanted to watch the Generation 14+ film – Adam!

All in all, I pretty much got every film ticket that I wanted.

Thank you Berlinale Press Team!

River’s Edge by Isao Yukisada – Fumi Nikaidou & Ryo Yoshizawa
© River’s Edge Film Partners, TAKARAJIMASHA / Kyoko Okazaki
  • BE OPEN TO A NEW EXPERIENCE: I love going to film festivals and one of the main reasons is that in many cases, the films that you get to see at such events will never be shown at regular cinemas, or ever at all!

I mean, I hardly doubt that a weird film about a businessman who’s so burnt out, that he spends 14 days eating apples in a monastery in Burma, a mother and daughter who spend all day screaming at each other in Beijing, a black and white film about illegitimate foster children in 1920’s Germany, or an old couple who also happen to be traditional reindeer hunters, living all alone in the North Pole, is going to be shown at a local cinema near you!

I really don’t think so!

In my case, I aim for weird Asian films, obscure East European films, Anglo-American films with controversial topics, German films with a twist, and films over issues that I would never usually go for, ‘cos they’re just not shown at your local flick!

Ága by Milko Lazarov – Feodosia Ivanova & Mikhail Aprosimov
© Kaloyan Bozhilov
  • STAY FOR Q&A: The beauty of an international film festival or any film festival at all, is that everyone tends to be there. You get stars such as Bill Murray, Helen Mirren, Jeff Goldblum, Emily Watson, Bill Nighy, Natalie Dormer (Game of Thrones), Robert Pattinson, Emily Mortimer (The Newsroom), Joaquin Phoenix, Rosamund Pike, Jim Broadbent, Tilda Swinton, Daniel Brühl, Mia Wasikowska, Liev Schreiber, Hugo Weaving and Ed Sheeran. Directors such as Wes Anderson (The Grand Budapest Hotel), Idris Elba (Luther), Rupert Everett (The Importance of Being Earnest), Steven Soderbergh (the Ocean’s Trilogy), and other directors, producers, and actors.

In fact, everyone!

Helena Bonham-Carter sat behind me at the Berlinale,and I hadn’t even noticed, until she got up to go to the front of the stage!
© Internationale Filmfestspiele Berlin

Four years ago, Helena Bonham-Carter sat behind me and I hadn’t even noticed, until she got up to go to the front of the stage!

Actors, directors and producers tend to go out to the front and apart from staring at them really closely, you can ask them questions about their films or their thoughts, surrounding that film. And being that this is Berlin, everyone’s really chilled and not freaking out, or going crazy!

Not inside the cinema theatre in any case.

Idris Elba – Director of Yardie – Zoo Palast – Berlinale
©Victoria Ade-Genschow – The British Berliner – Berlin – Feb 2018

If there’s a hottie on the red carpet like George Clooney, Richard Gere, Idris Elba, or Natalie Dormer, all that flies out of the window, and people start screaming!

I mean, it sometimes goes insane.

Natalie Dormer was here to promote Picnic at Hanging Rock, & all I could think of was Game of Thrones!
© Thomas Lobenwein – Berlinale Series

The actors are always calm, professional and charming (especially George, Richard, Idris, & Natalie. We’re on first name basis now of course..!) but the audience just lose themselves with star-lust, over-whelmingness, or the fact that film premier tickets can sell out surprisingly quickly, and not be found for love or money. If you didn’t know somebody, who knew somebody, who knew somebody, way up there, chances were, you wouldn’t get a look in!

The atmosphere once you get indoors, really is comforting and quite frankly, it’s nice.

Helen Mirren at the Berlinale. Because anyone who matters is here!
© Internationale Filmfestspiele Berlin

And all for the price of a cinema ticket.

Less in some cases!

  • MAKE FRIENDS: Chat to the person next to you. Find your friends and partners and go for a well deserved late night drink!
We’re so chilled in Berlin. Bring your beer in at the Kino Casablanca. And make friends!
Berlinale Goes Kiez -© Peter Kreibich
  • TAKE ACTION: Now that you know what to do, go ahead and get yourself a film ticket, and do it all over again the next day!

See you at the Berlinale!

A BEGINNERS’ GUIDE TO THE BERLINALE / THE BERLIN INTERNATIONAL FILM FESTIVAL 2018! OR ANY OTHER FILM FESTIVAL!!

Willem Dafoe receiving his Homage – Honorary Golden Bear Award at the Berlinale
© Internationale Filmfestspiele Berlin

This article is not sponsored and even though I received press tickets, all opinions and the brilliant festival films that I chose, are my very, very own!

It’s February!

I have so much to share with you.

Next week, I’ll be reviewing the films that I saw at the Berlinale.

February is enjoyably rushed!

Catch me if you can!

Visitors and members of the press at the Berlinale
© Internationale Filmfestspiele Berlin

Note! I never travel without insurance as you never know what might happen.

I learnt my lesson in Spain. And obviously, in countries like Qatar, where technically the risk is higher, I can’t imagine going that far beyond, WITHOUT INSURANCE. No siree! You can get yours here, at World Nomads!

Please note that there are now affiliate links (for the very first time) connected to this post. Please consider using the links, because every time some sort of accommodation or travel insurance is booked via my links I get a little percentage, but at no extra cost to yourself!

A win-win for all!

Thanks a million!

A Beginners’ Guide to the Berlinale / The Berlin International Film Festival 2018. Or any other Film Festival!!

Have you ever been to a film festival? What actor would you like to see on the Red Carpet? Let me know!

See you in Berlin.

If you have any questions send me a tweet, talk to me on Facebook, find me on Linkedin, make a comment below, look for me on Google+ or send me an Email: victoria@thebritishberliner.com

If you like this post, please Share it! Tweet it! Or like it!

My fourth FAM / Press Trip to Hamburg – Holy Hamburg!

My fourth FAM / Press Trip to Hamburg – Holy Hamburg!

So Hamburg.

Yeah!

As you know, last week I told you about how I was invited to Hamburg, as a guest of Hamburg Marketing.

What you don’t know, are the details of my press trip!

BUT WHY HAMBURG?

There’s usually no time to dilly-dally in Hamburg. But this time, there was!
©Victoria Ade-Genschow – The British Berliner – Hamburg – Dec 2017

Why not?

The thing is, I’ve been to Hamburg many times, but I’ve never been to Hamburg as a tourist!

Not Ever!

Why is that, you might ask?

To be honest, I simply don’t know!

But I wanted to shake things up a little, and change!

Book your hotel here!

The Hamburg stand at ITB Berlin was very busy & here’s why – An artificially intelligent tourism robot!

If you recall, almost a year ago, I went to the International Trade Fair in Berlin, otherwise known as ITB Berlin, and met up with some of the marketing people of Hamburg.

You could say, that we actually met on Twitter, ‘cos a British blogger – Eat Shoot Sleep Travel asked me about the traditional Fish Market in Hamburg, and I didn’t know!

Cringe!

The fellows at Hamburg.com saw this, reached out and said,”Hey! Come to Hamburg. See for yourself!”

She wanted to know about the Fish Market in Hamburg. Ha! Ha! I still don’t know!

So I did!

Thanks so much Hamburg Marketing!

WHY GO TO HAMBURG?

HafenCity – Hamburg – Summer in Germany – Simply the Best!

Hamburg really isn’t that big, so follow my footsteps and don’t just talk the talk, but walk the walk too!

A BRIEF PIECE OF HISTORY:

Free and Hanseatic City of Hamburg!

Hamburg, otherwise known as the Free and Hanseatic City of Hamburg, is the second-largest city in Germany, and has a population of about 1.8 million people!

Just so you know, Berlin, with a population of just 3.55 million people, is the federal capital, and the largest city in Germany!

And let me tell you, it doesn’t even feel like a city…!

Hamburg: An Introduction to a Port City!

Hamburg lies in a very strategic position with Continental Europe to the South and the Nordic States to the North. The North Sea is to the West and the Baltic Sea is to the North-East.

Hamburg stretches out on the River Elbe, has many small islands and lakes, and borders the states of Schleswig-Holstein with lovely places like Lübeck and Lower Saxony.

Hamburg is the type of city that I respect because like Berlin, Manchester and London, it’s a City State and has existed since the time of the Holy Roman Empire!

Book your hotel here!

History & Glory days at the Internationales Maritimes Museum Hamburg, Germany!

Hamburg is also a member of the medieval Hanseatic League, a World Heritage UNESCO site, with signs of wealth and glory all over the region. Of course, during the Great Fire of Hamburg, and during the Second World War, the importance of the harbour made it an important target, such that many parts of the city, was destroyed.

During the 13th – 16th century, Hamburg was considered second only to the port and city of Lübeck, as a central trading hub for sea-borne trade.

With the discovery of the Americas and the emerging transatlantic trade, Hamburg exceeded all other German ports, and became the main Central European hub for freight travel, transatlantic passengers and from 1871, the principal port of trade in Germany!

Wow!

Book your hotel here!

WHAT IS A PRESS OR FAM TRIP?

Me in the Philippines, but could this be a James Bond moment!
©Scott Herder – BoboandChiChi.com

A PRESS TRIP is normally described as a visit to a destination, country, city, hotel, venue etc, organised for media groups.

It usually introduces and presents the best bits of a particular itinerary and is usually for a small group of journalists or bloggers, or an organised private trip.

Although a press trip could be for a few hours, it usually refers to a trip of a few days.

Should I take the train in France or not? It’s obvious though isn’t it!

A familiarization trip, or FAM TRIP as it is better known, is similar to a press trip however, it usually includes a visit to a number of sights, venues, activities, accommodations, or restaurant spots, in one area or region.

It is typically organised for travel industry professionals, to give them a better understanding of the regions and products they are trying to sell to their clients.

Lots of different activities are included so that as much as possible can be experienced. Sometimes journalists might attend a FAM TRIP too.

Book your hotel here!

At the Milk Thistle in Bristol.
©The Milk Thistle.

In both instances your costs will usually be covered, though this will vary depending on the organiser.

I categorise official FAM / Press trips as different to customised press trips.

On official FAM / Press trips, pretty much everything is paid for. Including transport, hotels, food & entertainment such as the following:

FRANCE:

My first press or FAM trip ever to Nord-Pas de Calais otherwise known as, Northern France!

ENGLAND:

10 amazing reasons why you should Visit Bristol!

THE PHILIPPINES:

Is Manila a crime-ridden place or is it something completely different?

GERMANY:

Hamburg: An Introduction to a Port City!

However, once I confirmed it, a very important client also contacted me, so I ended up arriving one day earlier than the other participants, and leaving earlier too, so I paid for my own dinner and refreshments.

It would have been ideal, but my hotel had lost the press package that should have been waiting for me, and by the time I had contacted everyone to find out where it was, all the tourist sights had closed!

I never did find my press package, but that’s a story for another day!

Book your hotel here!

The horror of Christmas shopping – Get me out of here!

My visit to Hamburg was a press trip.

Once the Press trip officially started, we didn’t have to pay for a single thing!

Of course, if you suddenly fancied a spot of your finest whisky, Monsieur. Or felt that snacks and drinks from the minibar were perhaps included. You’d be wrong!

Your hefty bill and service charge, would be all on you!

Book your hotel here!

HOW DID I GET INVITED?

I absolutely love walking! ©Pascale Scerbo Sarro
I absolutely love walking!
©Pascale Scerbo Sarro

Well, my first big break came just five (5) months after I started writing as a blogger.

To be quite frank, I have been extremely lucky to be at the right place, at the right time.

In 2014, I happened to be at the Sony Centre in Berlin where I got chatting to a PR person who promised to put me on the guest list of the Berlin Music Video Awards. She did, and even though, I never saw her again, my pro-active activity coupled with an outgoing personality, and a genuine interest to get involved, opened the door to being invited into the VIP section, a glimpse into the media world, and a whole host of people who had a friendly eye, and were willing to help me in my quest for knowledge and information.

Press documentation for Mercedes-Benz Fashion Week - Autumn/Winter 2016.
Press documentation for Mercedes-Benz Fashion Week – Autumn/Winter 2016.

A press card and a TV documentary about me came about because of the simple matter that when I undergo to write a piece, I make a thorough job of it.

People really like my personality, so I’ve often been an invited guest of city-destinations in which trips have been organised and customised to my own personal requirements. This is the best type of press trip to have, so I consider myself extremely lucky and very honoured. You can read more about them here.

However, on every group FAM trip, I’m usually either the only blogger in vicinity, or the only European there!

You can imagine my  anxiety.

It's embarrassing. I had no idea who I would be meeting, I just knew that I would be going to France!
It’s embarrassing. I had no idea who I would be meeting, I just knew that I would be going to France!

Book your hotel here!

WHAT WAS I SUPPOSED TO BE DOING ON THE HAMBURG PRESS TRIP?

Free and Hanseatic City of Hamburg!

The point of this PRESS trip was to introduce the region as not only an interesting place to visit, but a historical cultural one too. A destination that would hit all the right spots for someone like me.

And ultimately, someone like you!

This press trip was a three (3) day exploration, starting from Friday and finishing on Sunday.

I didn’t have any information as to who was going to be there, and what type of bloggers would be attending.

You tend to get a little anxious that you’re going to be too shy, people aren’t going to like you, you’re not going to like them, you end up being that blogger, or that you’re going to be completely out of your depth and thus, comfort zone.

I also felt a little nervous about the sleeping arrangements.

WOULD I GET MY OWN ROOM ON A PRESS TRIP?

Don’t laugh! Would I get my own room on a press trip?

Don’t laugh.

I always do of course, but still, I constantly worry, and it brings me out in a sweat since nobody actually tells you!

And because I arrived one day (1) day before the others, I was placed in a grown-up more corporate-like hotel called the Scandic Hamburg Emporio, while the others were in a young-ish boutique hotel called the Fritz im Pyjama Hotel.

Book your hotel here!

My bedroom at the Scandic Hamburg Emporio Hotel!
My delicious breakfast at the Scandic Hamburg Emporio Hotel!
©Victoria Ade-Genschow – The British Berliner – Hamburg – Dec 2017

At first, I was a little disappointed not to be placed in the same hotel as everyone else, but when I saw my room at the Scandic Hamburg Emporio, I soon forgot all about it!

Yes, I know.

Silly isn’t it, but there you have it!

Book Scandic Hamburg Emporio, the Fritz im Pyjama Hotel, or your own Hamburg Hotel here!

WERE WE GIVEN ANY DETAILS AT ALL?

Marvellous news. I’m doing a radio programme with the BBC. And other stuff!

Yep!

The Host was Hamburg Marketing. They were highly organised and thoroughly fantastic.

On this press trip we were expected to be doing the following:

HAMBURG PRESS TRIP – HOLY HAMBURG!

Hamburg: An Introduction to a Port City!

NUMBER OF PARTICIPANTS: 12

DEPARTURE: December 1st

RETURN: December 3rd

A DESCRIPTION:

My fourth FAM / Press Trip to Hamburg – Holy Hamburg!

SPEICHERSTADT AND HAFENCITY: TRADITION AND MODERNITY

Located in the very heart of the city, the innovative architectural design of HafenCity on the waterfront, make it well worth exploring.

You will find the historic Speicherstadt warehouse district with its beautiful canals, red-brick facades, winding bridges and picturesque views, which together with the Kontorhaus district and Chilehaus, were added to the list of UNESCO World Heritage sites in 2015.

Speicherstadt is the world’s largest coherent warehouse complex and includes a number of interesting museums and exciting exhibitions!

Hamburg is a city with a rich choice of top-class cultural events for all lovers of culture, renowned orchestras and theatres, a vibrant museum landscape with spectacular exhibitions, as well as experimental dance theatre and world-class ballet productions that reflect Hamburg’s great cultural diversity.

Hamburg has plenty to offer.

All are welcome in Hamburg. And depending on when you visit, not crowded at all!

Yep!

I was excited!

Book your hotel here!

MEDIA TRIP PROGRAMME:

DAY 1

My bottled beer at the Störtebeker Braumanufaktur – Elbphilharmonie
©Victoria Ade-Genschow – The British Berliner – Hamburg – Dec 2017

Eek!

DAY 2

Our awesome Hamburg guide – Marc Müller –
©Victoria Ade-Genschow – The British Berliner – Hamburg – Dec 2017

Phew!

I managed to join the group for a quick dinner, had a glass of champagne, then took off!

DAY 3

I wasn’t able to stay, but I did have sushi at Mikawa #2!
©Victoria Ade-Genschow – The British Berliner – Hamburg – Dec 2017

‘Would have been:

  • Breakfast at the hotel
  • Free time

HAMBURG MARKETING RECOMMENDED ACTIVITIES:

I spent an evening at the famous Hanseatic Gänsemarkt Christmas Market! ©Victoria Ade-Genschow – The British Berliner – Hamburg – Dec 2017

I didn’t have time to do any of these activities, but as I arrived a day earlier, I was able to make my own way around, and spent quite a pleasant afternoon (with sprinklings of snow) at the Hamburg HafenCity, the Speicherstadt or Warehouse District, the Altona-Altstadt or Old Town, the UNESCO Kontorhausviertel, and the Elbe Philharmonic Hall, otherwise known as the Elbphilharmonie!

The Christmas Market is not to be missed in Hamburg. Or anywhere else in Germany!
©Victoria Ade-Genschow – The British Berliner – Hamburg – Dec 2017

Since it was around Christmas when I went to Hamburg, I also managed to fit in the historical Roncalli Christmas Market, and the very famous Hanseatic Gänsemarkt Christmas Market, otherwise known as the Goose Market!

Mind you, I would have quite fancied going to the Hamburg Dungeon!

Book your hotel here!

SO HOW WAS IT?

I bet you wouldn’t mind calling this sexy hot German guy!

It was a pretty packed programme, but awesome!

As I write this, it’s February 10th, and so much has happened since!

ANY TIPS GOING ON A FAM TRIP FOR THE FIRST TIME?

Victoria Ade-Genschow – The British Berliner for Bild am Sonntag
©Christian Spreitz
  • Leave plenty of time for trips, tours and meet-ups both before, and after the conference
  • You don’t have to have a huge following to be accepted onto a FAM / Press trip
  • Improve your photography
  • Have great content
  • Educate yourself and if you don’t know, ask your fellow invites
  • Networking is key to putting a face to a name in the blogging / press community
  • Take your business cards
  • Try to get some sleep
  • Get comfy but smarten yourself up, if the venue demands it
  • Be punctual
  • Stay professional
  • Don’t whinge
  • Follow the programme
  • Be a team-player
  • Keep smiling
  • Don’t be afraid to get out of your comfort zone
  • Don’t be stupid either
  • Be yourself
  • Write about your FAM trip and send it to the host or organiser
  • Thank the host or organiser
  • Have a great time

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VERDICT?

My fourth FAM / Press Trip to Hamburg – Holy Hamburg!

The staff of Hamburg Marketing (Jessica & her team), and awesome guide for the weekend –  Marc Müller – were all warm, welcoming, hilariously funny (you should hear the stories!!), but very professional.

They made sure that we were well-looked after, nobody got lost or forgot anything.  And nobody got left behind or ostracised.

There were moments of laughter, but most importantly, lots of smiling, laughing, and learning from each other.

We all got on extremely well!

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ANYTHING ELSE?

You can just about see some of the other bloggers, while we were at the Ottensen/Altona Christmas Market!
©Victoria Ade-Genschow – The British Berliner – Hamburg – Dec 2017

Yep!

We were a small group of just ten (10) bloggers (including myself) from five (5) international countries.

Our job for that weekend was to visit and see the region for ourselves and hopefully, discover the many interests and joys of Hamburg, so that other travellers and visitors are encouraged to come and visit themselves.

And we did!

Victoria’s Hamburger Labskaus, which I had at Altes Mädchen. Try it!
©Victoria Ade-Genschow – The British Berliner – Hamburg – Dec 2017

By the way, a Hamburger Labskaus is a speciality usually only found in North Germany.

It’s a gripping combination of corn beef or cooked salted meat, beetroot, potatoes, pickled gherkins, onions, rollmop, and a fried egg plopped on top of it all!

Gulp!

Thanks guys!

Book your hotel here!

MY FOURTH FAM / PRESS TRIP TO HAMBURG – HOLY HAMBURG!

My fourth FAM / Press Trip to Hamburg – Holy Hamburg!

This article is part-sponsored, and even though I was invited on this trip as a guest of Hamburg Marketing, Visit Hamburg, Deutsche Bahn and the Scandic Hamburg Emporio Hotel, all opinions and the hearty markets that I visited in Hamburg, are my very own!

I’ll be continuing my last visit to the UK and telling you all about my visit to Belgium later in the season!

I’ll be at the UK Germany 2018 Launch Party on Valentine’s Day – on the 14th of February, 2018. Tickets are free of charge, so if you’re in Berlin, join the party!

I’ll be at Berlin’s most famous film festival – The 68th showing of the Berlin International Film Festival, otherwise known as the Berlinale, taking place between 15th – 25th February, 2018.  Everyone’s most excited! Tickets are on sale from 12.02.18.

I’ll be at the ITB Berlin or the Internationale Tourismus-Börse Berlin – the world’s leading travel trade show, taking place between 7th – 11th March, 2018. You can buy tickets here.

Save the Date!

I’ll be there. Will you?

If you’re not in Berlin in February, then move on!

February is going to be busy!

See you next week!

My fourth FAM / Press Trip to Hamburg – Holy Hamburg!

Watch this space!

Note! I never travel without insurance as you never know what might happen.

I learnt my lesson in Spain. And obviously, in countries like Qatar, where technically the risk is higher, I can’t imagine going that far beyond WITHOUT INSURANCE. No siree! You can get yours here, at World Nomads!

Please note that there are now affiliate links (for the very first time) connected to this post. Please consider using the links, because every time some sort of accommodation or travel insurance is booked via my links, I get a little percentage, but at no extra cost to yourself!

A win-win for all!

Thanks a million!

My fourth FAM / Press Trip to Hamburg – Holy Hamburg!

What did you think of press trips? Would you choose sushi with a fried egg, rollmop with a fried egg, or both? Let me know in the comments below!

See you in Berlin.

If you have any questions send me a tweet, talk to me on Facebook, find me on Linkedin, make a comment below, look for me on Google+ or send me an Email: victoria@thebritishberliner.com

If you like this post, please Share it! Tweet it! Or like it!