I’m a fashionista, so I pucker my lips, twirl my skirt, and put on my kitten heels to attend the Mercedes-Benz Fashion Week in Berlin – Spring/Summer 2016!

A model walks the runway at the Marina Hoermanseder show during the Mercedes-Benz Fashion Week Berlin Spring/Summer 2016 at Kronprinzenpalais on July 10, 2015 in Berlin, Germany.
The Marina Hoermanseder Show at Kronprinzenpalais.

So Friday was effectively the last official day of Berlin Fashion Week.

After a flurry of stylish heels and outfits, exclusive red carpets and impressive runway shows and presentations, Mercedes-Benz Fashion Week Berlin ended its 17th season with more than 50 designers presenting their Spring/Summer 2016 Collections.

Mercedes-Benz Fashion Week Berlin - Save the Date

Phewwwwwwy!

What a fabulous week it was.

Berlin Fashion Week

 

Faaaashion Week.

Now take note. I’m not a fashion blogger. I couldn’t even tell you who is wearing what, when or how, next season!

Me on the beach at Lloret de Mar, Spain.
Me on the beach at Lloret de Mar, Spain.

What I can tell you, is how to do your own thing and be your own personal style icon.

What I can show you, is how to live of both style and travel because if I can do it.

So can you.

Sonja Kirchberger and Jenny Elvers at Mercedes-Benz Fashion Week Berlin SPRING/SUMMER 2016. Foto: © Nass / Brauer  - Mercedes-Benz

This year, Berlin Fashion Week took place from 06.07.15 – 10.07.15.

Last season I bit off far more than I could chew, packed far too many things in, went a bit over-board and exhausted myself running all over the city and quaffing on champagne and gin and tonic!

Berlin's most iconic Brandenburg Gate - Let the good times roll!
Berlin’s most iconic Brandenburg Gate – Let the good times roll!

This season, I was better prepared and booked a few days out in order to take advantage of all the possibilities that the fashion week had to offer.

You know how much I really like Berlin and the fact that the opportunities here abound for all who are ready to work hard and find their own creative space. That is why even though my blog is centered on lifestyle and travel rather than fashion per se, Mercedes-Benz Fashion Week Berlin (MBFWB) fully accredited me as a member of the press industry and honestly, every time I see my press pass it makes me feel so honoured and also enormously proud.

I mean, who would have thought that I, a lifestyle expat travel blogger of less than two (2) years would get the chance. THE CHANCE to not only attend Berlin Fashion Week, but also the Mercedes-Benz Fashion Week Berlin!

The Marina Hoermanseder Show at the Kronprinzenpalais.
The Marina Hoermanseder Show at the Kronprinzenpalais.

Mercedes-Benz Fashion Week Berlin is the cherry on the top of all that is fashion in this town. I mean, they are the cat’s pajamas LOL!

Thank you so much Mercedes-Benz Fashion Week Berlin!

LOL!

My press pass and equipment as you can't do better than a note-book, a pencil and a power stick!
My press pass and equipment as you can’t do better than a note-book, a pencil and a power stick!

I’ve written extensively about how I got involved in Berlin Fashion Week so you can read all about it below:

BERLIN, GERMANY - JULY 10:  A model walks the runway at the I'Vr Isabel Vollrath show during the Mercedes-Benz Fashion Week Berlin Spring/Summer 2016 at Stage at me Collectors Room on July 10, 2015 in Berlin, Germany.  (Photo by Zak Kaczmarek/Getty Images for IMG)
I’ VR ISABEL VOLLRATH Show

SO WHAT’S MERCEDES-BENZ FASHION WEEK BERLIN REALLY ALL ABOUT THEN?

Well if you didn’t know, Mercedes-Benz Fashion Week Berlin is an event that offers a glimpse into what’s next in fashion.

It features renowned designers and introduces up-and-coming fashion and design talent making their debut in front of fashion insiders from all across the globe in not only “the Tent” at Berlin’s enormously historic landmark – Brandenburg Gate, but for the first time, at a new contemporary venue called “the Stage” at me Collectors Room.

At the Emre Erdemoglu show - Mercedes-Benz Fashion Week Berlin Spring/Summer 2016.  (Photo by Frazer Harrison/Getty Images for Mercedes-Benz)
The Emre Erdemoglu Show.

Mercedes-Benz Fashion Week Berlin is one of the most important supporters of the German fashion industry and is the flagship event for creative and emerging designers with:

  • Participating designers from Austria, China, Croatia, Estonia, Finland, France, Germany, Greece, Hungary, Israel, Latvia, Malaysia, Mozambique, Nigeria, Russia, Serbia, Switzerland, Turkey, Uganda, the United Kingdom and Vietnam.
  • Registered press and buyers from Argentina, Australia, Austria, Bangladesh, Canada, the Czech Republic, Denmark, France, Germany, Italy, Holland, Poland, Russia, South Korea, Spain, Switzerland, the United Kingdom and the United States of America.
  • The catwalk at Brandenburg Gate being 33 m in length and offering two different setups (Straight, Wide).
  • The catwalk at me Collectors Room being 20 m in length and offering two different setups (Straight, Presentation).
  • 628 lights and 50 loudspeakers to amplify the shows at Brandenburg Gate.
  • 126 lights and 20 loudspeakers to amplify the shows at me Collectors Room.
  • 6,550 hairpins.
  • 3,100 hair ties.
  • More than 702 hairstyles dressed by the L’Oréal Professionnel team under the direction of Head of Hair – André Märtens.
  • 560 bottles of hairspray.
  • 340 hair clips used in 4 days!
  • 210 cans of gel and pomade.
  • The creation of the latest hair styling trends.
  • And VIPs’ and celebrities such as Elle MacPherson, Eva Herzigova, Nena, Patrice Bouedibela, and Zac Posen.
Backstage Mercedes-Benz Fashion Week Berlin SPRING/SUMMER 2016 in Berlin am 08.07.2015 Foto: Nass / Brauer Photos fuer Mercedes-Benz
I get a little help from my friiiiiiiends!

Phew!

AND IN LAYMAN’S TERMS?

Well, the focus this season was on linen, huge flowers and prints, sleek clean lines, long shorts, cream, grey, pale blue and brown, long hair with bold and intricate plaits for the girls and either long hair or side-parted crops for the boys and leather or platform slip-ons, and a deliberate overlap between fashion and technology.

BERLIN, GERMANY - JULY 09:  Models walk the runway at the Impuls_03 Graduate Show der HTW-Berlin show during the Mercedes-Benz Fashion Week Berlin Spring/Summer 2016 at Brandenburg Gate on July 9, 2015 in Berlin, Germany.  (Photo by Peter Michael Dills/Getty Images for IMG)
Very Game of Thrones at the Impuls_03 Graduate Show of HTW in Berlin!

And what were most people wearing?

Black.

Again!

Double sigh!

CAN ANYONE GO TO FASHION WEEK?

Atmo, †bersicht Mercedes-Benz und Vogue Fashion Night im Rahmen der Mercedes-Benz Fashion Week Berlin SPRING/SUMMER 2016, Restaurant Borchardt am 10.07.2015 Foto: Nass / Brauer Photos fuer Mercedes-Benz
Of course!

You sure can.

Many events were “by invitation only” but if you’re a member of the public and are really interested in the designer, you only have to write to their P.R. or agent, and ask! Besides, there were many other events in which you could either buy a ticket to attend or were “open to the public” anyway.

Do note that one of the reasons many events were “by invitation only” was because of the space. You want to be comfortable, safe and secure. And the same goes for the models and everyone who is attending. Safety first.

Myself at  Mercedes-Benz Fashion Week Berlin.
In my heeled kittens!

Unlike a certain after-party that I went to that was so “popular” that security had to close the entrance. At one point people began to get squashed and were piling on the stairs!

I took it as my cue to leave and the security guys were very helpful in keeping me safe. More about the social parties next week…!

cropped-me-at-csd.jpg

WHERE WAS VICTORIA aka THE BRITISH BERLINER?

Well, I received press invitations and passes to:

PANORAMA, SHOW & ORDER, BREAD & BUTTER, PREMIUM, SEEK, BRIGHT TRADESHOW, #FASHIONTECH BERLIN-KONFERENZ, PATRICK LOVES SPONGEBOB by PM, ETVAS MAGAZINE PRESENTS, and various exclusive fashion houses in conjunction with Mercedes-Benz Fashion Week Berlin, of course!

Bread & Butter Get Together

WHERE DID I ACTUALLY GO?

I actually went to:

  • BRACHMANN
  • IVANMAN
  • VEKTOR
  • ANJA GOCKEL
  • LOUISE FRIEDLAENDER
  • IRENE LUFT
  • JULIAN ZIGERLI
  • STEINROHNER
  • AUGUSTIN TEBOUL
  • LILLY INGENHOVAN
  • ETVAS MAGAZINE PRESENTS..
  • PANORAMA
  • SHOW & ORDER
  • BREAD & BUTTER
  • PREMIUM
  • SEEK
  • BRIGHT TRADESHOW
  • #FASHIONTECH BERLIN-KONFERENZ
Lena Hoschek at Mercedes-Benz Fashion Week Berlin.
Lena Hoschek at Mercedes-Benz Fashion Week Berlin.

I should also have gone to:

  • LENA HOSCHEK
  • ALEXANDRA TAMELE
  • MISS GERMANY
  • KASEEE
  • EWA HERZOG
  • VERO MODA “BACK TO THE ROOF”
  • PATRICK LOVES SPONGEBOB BY PM

but by the time that I got around to it, it was far too late to send an RSVP, too far away to get back to, or clashed with another event.

Einladung_Lilly_Ingenhoven_MBFWB_PR4Friends (1)

LESSONS LEARNT:

  • Reply ASAP!
  • No, really.
  • ASAP!
  • Say “yes” to everything.
  • Once you say “yes,” put everything in order with the date, time and location.
  • So now that you’ve said “yes,” don’t try to do everything at all! Confusing isn’t it?!
  • Do some, and politely decline the others!
  • Use all the exclusive Mercedes-Benz shuttle services provided from the main venue at Brandenburg Gate, to the offsite events for accredited press and media.
  • Wear comfy shoes at the trade fair shows and “fashion” shoes at the “real” Mercedes-Benz Fashion Week Berlin.
  • Don’t forget to eat.
  • Drink lots and lots of water.

Stay tuned!

BERLIN, GERMANY - JULY 08:  A model walks the runway at the Anja Gockel show during the Mercedes-Benz Fashion Week Berlin Spring/Summer 2016 at Brandenburg Gate on July 8, 2015 in Berlin, Germany.  (Photo by Peter Michael Dills/Getty Images for IMG)
Riding crops for everyone!
  • Photos ©Nass / Brauer for Mercedes-Benz Fashion Week SPRING/SUMMER 2016 in Berlin,
  • Photo ©Frazer Harrison/Getty Images for Mercedes-Benz,
  • Photo ©Zak Kaczmarek/Getty Images for IMG,
  • Photos ©Peter Michael Dills/Getty Images for IMG,
  • Photos ©Victoria Ade-Genschow – The British Berliner.

This article is not sponsored and even though I received complimentary press tickets, all opinions and the various titbits and refreshing glasses of champagne that I didn’t hesitate to accept, are my very own!

I have so much to share with you.

Next week, I will continue the excitement that is Berlin Fashion Week and give you all the fashion details. I’m also going to let you in on the much-sought for after-party tips as well as my next travel destination to three (3) countries!

Very, very soon!

July is going to be delightful.

Watch this space!

Mercedes-Benz Fashion ‎Week with Doutzen Kroes.
Mercedes-Benz Fashion ‎Week with Doutzen Kroes.

Have you ever participated or been to Fashion Week in Berlin or anywhere else in the week? A Mercedes-Benz or a Bentley?

See you in Berlin.

If you like this post or if you have any questions send me a tweet, talk to me on Facebook, find me on Linkedin, make a comment below, look for me on Google+ or send me an Email: victoria@thebritishberliner.com

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18 thoughts on “I’m a fashionista, so I pucker my lips, twirl my skirt, and put on my kitten heels to attend the Mercedes-Benz Fashion Week in Berlin – Spring/Summer 2016!

  1. Heh heh, I saw that last poster for the first time yesterday and was just like ‘What the fuck?!’ – what is she doing and what does it have to do with cars!? I guess the fashion week thing explains it 😉

    Like

  2. Wow, I don’t know how you managed to cram in all those shows, my guess is a lot of coffee! I love the outlandish outfits – zero practicality, but they’re certainly a treat for the eyes!

    Like

    1. Thank you so much Shing! I sometimes wonder how I mananged to cram everything in myself. YOLO n’ all that! But seriously, I booked a few days out in order to fully involve and participate, in all the activities. And believe you me, this was the slooooow way to do things. You should have seen me last season. I was in such in a whirl and moved around so fast, that I became exhausted! You know how celebrities talk about being “exhausted”? I began to understand what they meant!

      Sadly, I’m not a coffee drinker so it was bottles of water for me and making sure that I got home at 12:30 a.m. rather than staying out all night, and using the Mercedes-Benz cars to get from A to B, rather than using the train LOL!

      Aren’t the clothes great though? Who cares if you can’t atually wear them walking down the High Street LOL!

      Like

  3. Babe, I absolutely love your dress, the one you wear in the picture taken on the beach :-). Where did you buy it? If you don’t mind me asking :). You’re the queen of fashion!

    Like

    1. Thanks so much Agness! You certainly can ask. I bought that dress on the beach in MaxMara. I really liked it. You can either buy it at a MaxMara store itself or any high end department store. Priced between €200-400 depending on which shop you buy it from LOL!

      Like

  4. I didn’t even know there was a Fashion Week in Berlin, but of course, that super-stylish city must have an event like that. Sounds like so much fun and the clothes look amazing. Can’t wait to read about the after-parties:)

    Like

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